Gemeente Amsterdam – activation for the art in the North/South Line

The new metro of Amsterdam, the North/South Line, features a monumental piece of art at every stop. oil – now Studio Gagarin – created the communication around the artworks to enhance the interest and the knowledge about them.

Activation was done both online and physically by attending art fairs – plus an extensive brochure describing the artists and their work. Which is available at every station, so when you take the underground, don’t forget to grab one and learn about the new underground museum of Amsterdam.

who Municipality of Amsterdam – Metro & Tram
what activation, branding
when 2016 - 2018
where Amsterdam
strategie with René van Hulst – https://renevanhulst.nl/
photos Vijzelgracht Gé Dubbelman / Jorrit ’t Hoen / Nina Albada
photos Rokin Jorrit ’t Hoen
photos PAN Gé Dubbelman
noord-zuidlijn art activation studio Gagarin
noord-zuidlijn art activation studio Gagarin
noord-zuidlijn art activation studio Gagarin
noord-zuidlijn art activation studio Gagarin
noord-zuidlijn art activation studio Gagarin
noord-zuidlijn art activation studio Gagarin
noord-zuidlijn art activation studio Gagarin

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