The magic word for any brand is ‘experience’. To encounter, see or do for oneself leaves impressions that are usually convincing, often memorable and sometimes inerasable. Probably the best way to get a message across.
What would be the ultimate experience for a human being? Maybe to be the first to see planet Earth from orbit. Yuri Gagarin had this exceptional opportunity on April 12th 1961. The studio’s name is an honour to his courage, but also a reference to the sensation he must have felt. Gagarin is a metaphor for an unprecedented kind of ‘experience’.
On April 12th, 1961 Gagarin was the first human being in space, the first to see planet Earth from a distance. He was astonished by the beauty of it. How impressive do you want an experience to be?