Going to a museum at the cost of a public transport ticket

Gemeente Amsterdam – activation for the art in the North/South Line

The new metro of Amsterdam, the North/South Line, features a monumental piece of art at every stop. oil – now Studio Gagarin – created the communication around the artworks to enhance the interest and the knowledge about them.

Activation was done both online and physically by attending art fairs – plus an extensive brochure describing the artists and their work. Which is available at every station, so when you take the underground, don’t forget to grab one and learn about the new underground museum of Amsterdam.