To demonstrate the sustainability efforts of Douwe Egberts a showcase of them has been set up in the Experience Center in Utrecht.
A lot of social and production concepts have been implemented already, but another amount is still being examined. Which is expressed by the design, a greenhouse where these new ideas can grow and mature. A parrot turned up in the green environment, welcoming guests and encouraging them to embrace the sustainable way of thinking and working. Although sometimes he’s a bit cheeky…