We developed a spatial translation of the corporate identity for the renowned Japanese engine manufacturer. In the usually dull banner above the stand, shapes were applied that were traced from the logo, but also from the industries where YANMAR's engines are used: shipping, groundwork and agriculture. In other areas of the stand, fragments of the corporate identity were applied more decoratively. For the banner, a modular system was set up that could be applied to multiple exhibitions.
|concept and design for a trade fair stand
|BAUMA, Messe Munich, Germany